https://www.tiffanygutierrezcastle.com/home daily 1.0 2025-09-18 https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1569541101951-7MH3BE3BDVMC0H8WAM1M/AA+Handheld.png Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1569644716131-GA3PC7LZXDVLG90UD1DJ/CBS_ALL_ACESS_TV_Image_W-BKG_NoScreen.png Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1569644062457-3B6F1RHFJD6O8SXZ54GV/TV_StrangeAngel.png Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1569466789772-QSIY4L3PVQV75JL85QQW/Notifications.jpg Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1569790222131-6W7GME4ZE6QQEKSFFB2R/Tablet+feature.png Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1569562553479-VORVP8ZT8L31CE7UF53Z/Centered+on+wall.png Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1692826043392-3OWEL8BL5P3TCF3WPIKZ/01_Bike.png Featured. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1721967782643-H6TK0D41J9ZP5YU13OUV/Slide+1.png Featured. https://www.tiffanygutierrezcastle.com/casestudies daily 0.75 2026-04-27 https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1570136215093-C6ZFDN6IUJRTWZD6ZHG2/Segments+Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1570251185183-KF2DHQAUYQ1M0FFNMT7F/MOVIES-Home-Launch+v2.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1594840811984-0LBG8IZMNJSXLMTN8TKG/000_Download+and+Go+-+Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1594841100941-F6WLJCVUQNOUC930ZO8V/000_Watch+Now%2C+Watch+Later+-+Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1594841701160-Y3KR2RGMQYOANTEOEQR8/000_Circle+Improvements+%26+Systems+-+Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1594844522359-03RG6ATQYFRUJIJPEFTY/000_Circle+Improvements+%26+Systems+-+Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1693963319565-Q44DW2WQ7WPG4TJS87OI/Slide+16_9+-+3.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/d0b7cb33-44b4-4fa2-b681-5fc27d168995/header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/afc96e57-e419-4167-a2e8-ae1d8cc4c510/Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/43cebeac-5ed1-44af-ac6a-33bb5015f4ef/Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/0aea254c-82ae-4ba8-9282-57401a0717e7/Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/eb2eee5c-ab9d-4976-8ff3-71e932d4a521/Header+2.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/cc80affc-1209-4645-9703-07e85d4e4450/Header.png Case Studies. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/ecde9d93-e82f-46a2-8e83-b6bac79349a5/001_Download%2Band%2BGo%2B-%2BIntro.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/7e6846cd-167e-420d-88df-564e00fe4fdd/CAnalysis.png Case Studies. - EMPATHISE Competitive analysis of platforms like Star, Netflix, and Spotify revealed best practices for offline content delivery, informing our design approach. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/18a0e68b-cd75-47df-9ce6-538f8728eb3e/Journey.png Case Studies. - DEFINE Based on initial research and defined assumptions, the team mapped and refined the user journey to align with key objectives. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/368affc5-4230-46d3-9350-0c2b446b4575/Ideat+1.png Case Studies. - IDEATE: TEST OPT 1, ENLARGED EPISODE CARD To improve navigation and accessibility, we tested an enlarged card, addressing text density issues and aligning with accessibility guidelines. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/f042c10f-3e4b-4ec0-b6e5-dc6718e9cd04/Ideate+2.png Case Studies. - IDEATE: TEST OPT 2, DOWNLOADS OVERLAY To quickly implement downloads, we tested an overlay triggered by a single button, in efforts to keep the show page redesign separate. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/ca045521-58ae-44a2-8eac-e2d91fa0bf91/Final.png Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/51534f42-585e-4b44-a47f-078022f33243/Notifications.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/7d9fe551-fc85-4d03-b86d-da91e390758e/watch+competitors.png Case Studies. - EMPATHISE Competitive analysis indicated a gap in the market: direct competitors had not yet explored the potential of wearable devices. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/34c7bf84-593a-4ef6-b45a-938cb39538ab/quick+flow.png Case Studies. - DEFINE We quickly defined a minimum viable product (MVP) user flow by leveraging rapid whiteboarding, internal surveys, and competitive analysis. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/4eda435a-8bd7-4bd4-8017-bf3ca7d56410/Ideate+watch.png Case Studies. - IDEATE We quickly began sketching and developing visual and functional mock-ups and prototypes to explore potential designs. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1d64cb92-10b4-452b-8f50-60fbbd765a95/Prototype.png Case Studies. - PROTOTYPE To ensure a working prototype could be delivered within the timeframe, each team member prepared backup prototypes using Principle. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/0c824f9c-4224-4392-87ea-92c5a7e945e1/001_Watch%2BNow%2C%2BWatch%2BLater%2BIntro.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/c93bef70-6bd4-4645-ab19-bb5a66a1f09d/001_Circle%2BImprovements%2B%26%2BSystems%2BIntro.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/4c3aa964-cdc9-4ad9-be44-0614b4eb3de2/Flow+gaps.png Case Studies. - EMPATHISE To ensure Circle + resonated with users, I analyzed existing research and user flows, identifying gaps in their motivations and frustrations. This work helped build a strong foundation for a successful launch. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/b113f9eb-ae5a-4362-b937-e698a20c8253/Audit.png Case Studies. - DEFINE I identified inconsistencies and accessibility issues in existing designs that required attention prior to launch. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/4a9dd3a9-be75-48c8-bceb-2f431aaf79bb/Revised+mocks.png Case Studies. - IDEATE To address the accessibility issues and inconsistencies identified in the early version mockup audit, updating the designs to reflect these findings and improve the user experience. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/96fe30cd-895d-4966-9f48-4f2047cda830/Systems.png Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/df869c82-ed30-4464-b215-97d5cb4e063f/Slide%2B16_9%2B-%2B3.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/a3737006-725e-4cdb-ad10-9d0529a964f4/1.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/f18cde1b-f6c7-4ddc-b8b0-6cc021ffb8d5/2.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/4dce60f9-af2a-4d77-b6ae-2edddbbc5936/3.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/4ebfc037-7db4-459d-8355-e2fa88c20e08/4.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/a43763a3-9294-4993-8de8-9368d062e3e6/5.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/9e4ae5fa-9753-49bc-ab91-4d0b454ef58a/6.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/2a77a8b0-652c-4839-9457-14bee360fcd7/Segments%2BHeader.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/e0e1d7fc-3bce-405d-b1ac-c5202a37fbd1/01_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/3c221cfb-8d6d-4f7e-ba6c-c0f4e34805a2/02_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/2a6c6d5c-f96a-49f4-8ba7-105c501bc241/03_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/452a10d8-9e73-4a16-9bac-280a63bf2141/04_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/c5cf3634-0fbb-4e63-b5bd-b3af5f9b9e55/05_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/1128cc21-ffe5-44ec-953e-f0730e2c63db/06_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/2208d2b6-c4be-444f-8fee-b01598ac483f/07_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/d754b615-cb00-40ee-a576-3f491e3dd01d/08_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/81c0cb0d-282e-4fa2-b1b7-f2282fc8952c/09_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/81def531-273a-46f2-9e81-014b0c4265a0/10_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/11db898a-0823-4615-9102-62997e9d4028/11_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/09da0c34-3e14-4450-84be-09a16c790aa4/12_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/384922d4-dedf-4e6a-9085-b762f180b005/13_Bike.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/c5242e9c-cab0-40e5-a984-fccf09e26af9/001_OTT%2BSide%2BNav_Final.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/8a508aa9-3367-4a53-853a-ff7b55649630/Side+Nav+Competative+Analysis.png Case Studies. - EMPATHISE Competitive analysis showed that hybrid navigation patterns often led to usability challenges. Top and side navigation approaches consistently offered a more intuitive user experience. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/90402cea-7285-48b2-be2e-5a0a3b37e681/The+team.png Case Studies. - DEFINE We defined the problem space through an app audit and affinity mapping, which enabled us to identify key user needs and inform the development of initial problem statements for early user testing. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/02439379-124a-40e6-8201-d2fa62c06f38/Wires.png Case Studies. - IDEATE To explore potential solutions, we rapidly prototyped wireframes for key areas of the app, focusing on how the side navigation changes would impact user flow and functionality. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/76bdda4a-d0ec-41f6-abe5-d4a46a6830d3/CBS_ALL_ACESS_TV_Image_W-BKG_NoScreen.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/a278fa40-a496-4486-af0b-67a478334b41/OTT_0402_Home_MQ%2Bsingle%2Btext.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/5e59af6e-4aa4-4b98-a320-f31c58ef0533/OTT_0404_Home_Scrolled.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/561a5809-54c3-4b32-bc05-8a87d001b1da/010_Browse%2Boriginals.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/74015a9b-0eef-4c9c-b05d-60e244e5a159/011_Browse%2Bposter%2Bselected.webp Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/c379fdfa-0306-4347-8b7b-10d9d0251984/color+tokens.png Case Studies. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d7c60aa5ff24e5e40a36c03/cce8c18b-01df-4463-8d28-ad5b617fe631/Screenshot+2025-09-15+at+8.44.59+PM.png Case Studies. - 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